types of keywords | what are keywords for seo

Types of Keywords | different types of keywords

Well? This is a common question that may come to the mind of every SEO expert (Especially Beginners). Generally, there are 10 types of keywords in SEO and these are as follow:

Short-tail keywords
Long-tail keywords
Static keywords
Dynamic keywords
Short-term keywords
Long-term keywords
Geo-targeting keywords
Product defining keywords
Customer Defining keywords
Intent defining keywords

types of keywords | keywords in google | what are keywords for seo

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Short-Tail Keywords

Short-tail keywords are generally short in size and take less time to type in search engines like Google, Yahoo, Baidu, Bing. As their name suggests short-tail for their shortness. Their search traffic is very high but they are much competitive to rank for.

Keywords like "computer" are very common and old so it is desirable to have more competitive and very hard to rank in the SERPs.

The conversion ratio is very less or limited due to their competition. But they increase more visibility of your website in the search results which means they also increase the productivity of your website.

So make sure to use such kinds of keywords in your posts.

Long-Tail Keywords

Long-tail keywords generally consist of more than 3 words. They are usually more specific than short-tail keywords.

LT keywords have less search volume as compared to short-tail keywords. Even though they are less competitive than short-tail keywords

The most important thing need to remember is that with long-tail keywords you can easily rank your website which also increases/makes your website's authority.

NOTE:- Due to less competition, more SEO friendly, low search volume but the high conversion rate means if you use them in the post (Especially, in product page posts).

Static Keywords

Static keywords mean they are static or fixed which can't be altered. They are highly competitive and very hard to rank for.

For example, take a festival name "X-Mas or Chrismas". What this keyword is saying actually?

this means that keyword is too much old so it is desirable to be competitive.

Dynamic Keywords

Dynamic keywords mean they may change or a specific word in whether a short-tail or long-tail keywords.

For example, BBC which is a news website i.e. if a keyword about Mr. Joe Biden is "Today Biden visits London for COP26 meeting" but later than a day or weeks or a couple of weeks a piece of breaking news about Mr. Joe Biden is "Today Biden meets to Mr. Tim Cook". So, the point that needs to remember is that a specific keyword is changed within a time-bound.

Short-term

Short-term or fresh keywords are also a type of keywords generated recently or something that is trending.

For example, A movie which is released recently within 1 or 2 days. Now, with this, you can attract more or more new audiences to your website.

They work great when your website has enough backlinks and when you create a nice and SEO-friendly post. Along with these, you can increase a lot of traffic which you have never expected.

Long-term

Long-term keywords are generally those that are more relevant all the time. Sometimes their search volume can't be static (fixed) or maybe fluctuate but always be in the searches everywhere.

The point is about Long-term keywords is they attract competitive traffic because of fewer search volumes. But they also increase the authority of your website.

The best part about these keywords is they are not needed to update regularly. Despite that, they only needed to update when they goes trending.

Content around long-term keywords tends to be more informative. Generally, they are used for educational content like TutorialsPoint, and GeeksforGeeks,

The more educational content you put onto your web pages the higher chance of becoming an authoritative website is.

Geo-targeting

With Geo-targeting keywords, you can target a particular city, state, even a country.

These are generally used to run smaller or local businesses i.e. if you are going to run your local business in your local area (Between 5-15 Km) you will have to use such kinds of keywords in your online business to increase more reach with your relevant customers.

Well, it sounds good

Example:- Suppose you are living in Boston and you have a local coffee shop. Now, the question is that how you can reach customers who love coffee

The very first thing you have to do is keyword research about the keyword coffee shop, coffee near me, or cafe coffee day (CCD) like this.

Use at least 2-3 keywords(Long-tail keywords) in your posts to target more relevant customers.

Well, I love Coffee too😎.

Product Defining

These keywords are used to define or describe a product or a list of products that suggest to your fans or even your customers.

When people are always searching for a particular product or a set of products. Now, you have the opportunity to create nice and perfect content for that product. So that you are also able to make some conventions from this which can give you some dollars 🤑.

The point is that when you are going to use product-defining keywords make sure to be as detailed as possible.

The best way to get your product-defining keyword is very simple, just make a list of products and then create a strong description of each of them.

Customer Defining

Keywords that define your customers' needs or keywords that describe what customers actually want.

Let's understand by an example, Suppose you are a reporter and what types of people follow you.

So by this, you have an opportunity to suggest some relevant products to your followers because you know your followers very well.

Not individually but you can target half of them also.

Intent targeting

When a user searches for a query that is related to their interest[also called intent]. Their intent will fall into 3 categories.

Informal

Moreover, users want a piece of general information on a particular product or a topic. So make sure to use keywords like used to, benefits of, ways of.

These keywords create a great impact on the user's mindset even though by using such types of keywords you educate them.

Also, you can use Ws i.e. What, Where, Why, to craft your content.

Commercial

Peoples with commercial intent are more serious to make a purchase. So, make sure to use keywords like country of origin, price, shipping fees and time, specifications to give a piece of clearer information about the product.

Transactional

This is the last step that almost all users made a successful purchase. At this point, you don't get to loos yourself for creating a strong post because at this point if you did not describe the product clearly or completely then you can lose your audience believe

Make sure to use keywords like Price, the product is refundable or not, guarantee, etc.

What are keywords for SEO

Keywords are the basic building blocks of every website on the web. For SEO, these matter most because without keywords how your website/blog will sustain on the internet.

If your blog doesn't contain some lucrative (which attract more users/visitors {Generally called traffic}) keywords or profitable keywords or if you haven't posted any articles then how your website will be visible to search engines as well as people.

Exactly, the mean of SEO is Optimizing a Website for Search Engines so that they can help your's blog to rank too. So go ahead and take advantage of SEO.

SEO types of keywords

Generally, there are two types of keywords that are used mostly.

1. Short-tail keywords:- They are short in size not more than 2 words. Again, they are mostly searching keywords in the search engines. For example, News, Breaking News so such types of keywords are called short-tail keywords.

These are the most searchable keywords means more traffic you can gain from them.
But they are conversion-less means the rate of conversion is very less than others.
Hard to rank on them initially.

2. Long-tail keywords:- They are long in size mean keywords with more than 3 words. Their searches/search volume is very less than short-tail. For example, woodland shoes under 5000 rupees or best shoes under 5000. So such types of keywords are called Long-tail keywords.

Their search volume is very less than short-tail.
But their conversion rate is very high which means they are more lucrative.
Easy to rank for.

Q&A or FAQs

1. how many types of keywords in SEO

Short-tail keywords
Long-tail keywords
Static keywords
Dynamic keywords
Short-term keywords
Long-term keywords
Geo-targeting keywords
Product defining keywords
Customer Defining keywords
Intent defining keywords

2. what are the two main types of keywords

Short-tail keywords.

Long-tail keywords.

3. which types of keywords convert better?

Obviously, These are long-tail keywords. They are more lucrative than short-tail because people with long-tail tend to be buyers not only readers. So make sure to use them all to get more conversion.

4. What is a keyword list.

A keywords list is a collection of keywords generally your seed keyword and along with seed keyword addition of some relevant keywords that define your topic or your article professionally.

5. Types of keywords for example?

The best example of keywords is "taxi near me " or "train station near me". People usually spend more of their time for searches on search engines like Google or any other Baidu(For Chinese).

I think this would be enough at all about what are keywords, types of keywords, keywords in google, what are keywords for SEO.

To get better results to read this more and more or again and again this article

Urs_Tewatia

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