What are keywords | How to use them for seo | urstewatia

What are Keywords

Well, keywords are just a collection of words or we can say phrases that people use to type into search engines. 

For example, someone is searching for "Best shoes under $100". So, here is what you need to understand that is the above keyword is a collection of words i.e. called keyword. 

For your better understanding, Just remember that they are a collection of words. 

You will learn:

1. Why keywords are important.
2. How to appear in Search Engines for targeted keywords.
3. How to Find Keywords.
4. How to Choose Keywords.
5. How to Optimize the content for Keywords.

Why Keywords are important

Well, the question is right to ask and the answer to this question is without keywords any website/blog can't rank anywhere, because if your website contains keywords or content that people don't search for then how your website will rank. 

For example, in the above screenshot, you can see clearly, I have searched for a keyword that is "Public Service Commission". So, here you can see and understand how a keyword important is. 

Yearly searches for this analyzed keyword is 14.8k because this phrase comes under government job and yeah, in India here is getting a huge rush of government jobs. 

How to Appear in Google for Keywords

There are only two possible ways to do so. If you want to show up your blog in the top results on Google. 

1. Using SEO (Search Engine Optimization)
2. Using PPC (Pay Per Click) Campaigns

SEO (Search Engine Optimization)

SEO is the process of optimizing your website's pages as well as content in an effective manner so that Google can understand and rank them properly. 

And if search engines perceive your web pages as the "Best" results for the right keywords. You will get consistently free visits to your website.

Whether you understand what I told you in the just above statement. Probably somewhat you haven't understood.

Let's understand by an example.

Semrush is the best and most wonderful keyword research tool that I used personally. So here, what you need to understand is that Semrush ranks for lots of keywords like Keyword Magic Tool, Domain Overview, Traffic Analysis, Keyword Gap, and similarly other sub-tools from other keyword tools like Ahrefs, Ubersuggest, Semscoop, and many others 

Using PPC Campaigns 

You can create PPC campaigns to gain organic traffic for your website. For that, you may need to pay Google. Remember that CPC rates are not always the same as the keyword's search volume. They are always fluctuated by every day, hour, minute, or even second. 

As you can see in the above image Bluehost is a web hosting company that provides hosting solutions for many platforms. Bluehost running a campaign for the keyword "Best Hosting" and similarly others.

This process is called PPC Advertising. Using GoogleAds you can create campaigns using your targeted keyword to bid on. Every time a user searches for a keyword and see the ads above the results and click on that ad and will land on your site Google will charge you for that.

How to Find Keywords

The best way to do so. Use keyword tools, Getting confused Well here, are many keyword tools in the market like Semrush, Ahrefs, Ubersuggest, Semscoop, Spyfu, and some others. How to know which one is good. 

Semrush is the best one that I use personally for my startup. But I am also going to purchase Ahrefs because it is also a nice tool based on the reviews.

Geeting keyword ideas or keyword research is not rocket science at all. Despite that, it is a simple process to create a list of seed keywords and along with that, its related keywords. So how to do it. 

How to Choose Keywords

Choosing one or more keywords from the list that you are created for your content is not complex. Firstly, you have to focus on search volume, KD, Intent, and value. Because we can not create content for every keyword individually because it would be very hard to do.

1. Search Volume.
2. Keyword Difficulty.
3. Intent (Usually called Interests)
4. Value

Search Volume

Search volume is the first basic step in keyword research because if there are only limited searches(10-50) for a keyword. How interested will you create content around only limited searches? Probably doesn't want it because the search volume is very less. 

But a true thing about fewer searches is that there are more high chances that you can rank on. Because most content creators don't want to create content with lower searches. And at this point, new bloggers can take advantage of that by creating content for their website.

Search volume always increases based on the demand and its trend. Search volume is fluctuating data means it changes every month. You can check this part at just the right side of the keyword's overview. 

Always cluster or group keywords that are related to each other. Don't put keywords that are not related to each other. 

For example, suppose you write an article with different keywords like "Best Video Editors in 2021" but you also have put the "How a millionaire lives life ". 

So, now at this point, you got clarity that how to use keywords in an effective manner so that your content will be able to rank in a way that search engines understand.

Keyword Difficulty

Keyword Difficulty tells us how hard will be the keyword is. This metric is calculated from levels 1-100. 

KD indicator in keyword tools tells us difficulty percentage. If a keyword with only 10-40% difficulty is somewhat easy to rank for. 

If you want to create content around the famous keyword i.e. Facebook which is moreover, impossible for new bloggers. Because it becomes elder than another keyword like Nike.

Now the question can come to your mind that "hey why keyword Facebook is almost impossible than keyword Nike ". 

Well, Let me help you to understand this situation/question. Remember, A keyword always be hard due to its age or life or time when it was appeared and started ranking in the search engines. 

NOTE:- How old the keyword is? The keyword becomes harder to rank for.  

Intent

The intent is generally called the user's interests. This means that this phase contains users who want to buy something else online. 

There are only two factors in intents.

1. People only want the content to understand a product briefly, its reviews, and much more from the product.

2. Sometimes people want content not only to understand the product but wants to buy it. 

If you want to rank your content as well as want to sell a product that is related to your article so make sure to use some lucrative and call to action words so that people will land on your site read
the content and make some purchases.

Call To Action Words Like:

• Best vacuum cleaners in 2021.
• Top 10 Robot vacuum cleaners in 2021.
• Best Jars for Grinders under.
• Best Mattress under $100.

Value

Here, in this part, you will understand exactly what the "value" is about. Value stands for CPC (Cost Per Click). This means to say if a keyword gaining a good search volume but its CPC rates are very less than other as so. 

If you want to create good content for that keyword, Well no issue, but with such types of keywords, there are very few chances to sell something around these ones. To make your task easy you need to create content with good CPC rates. 

How To Optimize Keywords For The Content

To understand and apply this process for your whole blogging journey. You should follow some steps.

• Must include the keyword in the Title tag.
• Must include the keyword in the contents URL.
• Mention the keywords throughout the Pages.
• Include long-tail keywords as well.

The perfect way to optimize the keywords for the content is t match search intent. Along with that, If you include some questions in the middle and at the end within the post then it would be much good than only creating content around the main keyword and its related keywords.

This is why because Search Engines know our interests better whether a person is coming for reading purposes or to buy something. 

Must Read:- How To Do Keyword Research 

Best Practice To Create Nice and SEO Friendly Content.

1. Use Your Best Suited Keyword Tool

2. Enter your seed keyword.

3. Keyword tool will show the keyword briefly along with related queries.

4. Check Search Volumes, KD (Keyword Difficulty), Referring Links that need to target CPC, Its Trends, and more.

5. Start to create content around the keyword and its related queries.

Conclusion

Here, In this above post, we have learned What are keywords, How to use them for SEO, and much more regarding keywords and other related queries.

Make sure to comment your thoughts by just typing a comment in the comment box.

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